Consultants - Join ICG
If you are an internet specialist, with a proven track record, we want to hear from you. ICG is a network of internet consultants offering peer learning, cross referral and direct lead generation.
ICG News
We were wrong about Web 2.0!
Ok – so we need to hold our hands up and say we were wrong! About a year ago we went to a seminar where there was much talk about Web 2.0 and the impact it was going to have on website design and success online. At the time whilst we could see some of the benefits we thought that the whole thing was wildly over hyped.
We spend a lot of time helping clients develop the best online website and marketing strategy for their business model and despite all our knowledge and experience we could not at the time see the benefits. A year later and we now know that anyone with a website should be thinking seriously about implementing web 2.0 strategies and is at serious risk of missing out big time if they do not. You only need to look at the leading e-commerce sites in order to see where this is going.
A year is a huge amount of time with the Internet and so the moral of this story is that one always needs to keep an open mind and a close eye on what is going on and changing. We do not advocate change for the sake of it and it is vital that you keep your eye on the ball. However you need to make a real effort to try to keep ahead of the game, those who get a head start will reap the benefits!
Back to internet marketing news page