Recommended Books Page 2

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Internet Books & E-Books

E-Books

The Definitive Guide to Adwords - Perry Marshall

For those of you requiring a fast start with Google Adwords this set of e-books should be your starting point. Apart from the full 'Definitive Guide' there is also a' fast start guide' ( for those who are impatient!) and two other small e-books that cover the 'right way' and the 'wrong way' to do Google Adwords.

Providing you follow Perry's advice and understand the process he recommends then you will not just avoid making potentially costly mistakes but also learn the vital skills to ensure you optimise your return on investment with Google Adwords.
All in all this is an essential tool for success from the undoubted Guru of Adwords - click here

Internet Marketing & SEO Books

Ultimate Guide to Google Adwords Perry Marshall is undoubtedly the king of Google Adwords and is famous throughout the marketing world for his top level skills. This book has been written with his main colleague Bryan Todd and takes the work they did with 'The Definitive Guide to Adwords' to the next level. As with the Definitive Guide the material and advice is excellent and will give to the knowledge you need to build very effective campaigns. They also have expanded on the Definitive Guide as they have included a whole lot of related Internet Marketing information that will help support and improve your Adwords activity. I especially liked the way that they keep on referring to 'Uncle Claude' - Claude Hopkins, a famous Marketer from the 1920's - and the principles he espoused back then which just goes to show that nothing under the sun is new. The moral is that Google Adwords is arguably the ultimate marketing tool if you get it right which this book will help you do. This book should become your bible.
Adwords for Dummies Howie Jacobson is a hugely respected Internet Marketer and has written this book in an amusing and light hearted style. However - don't be fooled, he takes the subject of Adwords very seriously, is obviously an expert and gives some excellent advice. This is a serious tool that will give you an outstanding start at learning to master the complex art of Google Adwords. He also gives you a lot of closely related Internet Marketing advice and points you in the direction of a lot of other resources.
Google Analytics 2.0 The way this book is written is a little technical and as such a little boring. However it is the only documentation we are aware of that helps you understand how Google Analytics 2.0 works. More importantly it does give you a good feel for how to set it up and configure it and so it is worth reading.
The Guerilla Marketing Handbook J Conrad Levinson is a real character and the inventor and father of the guerilla marketing concept. If you run a small to medium sized business then you have to understand the concepts of guerilla marketing as it will prove vital to your marketing success. Guerilla Marketing is all about marketing on a limited budget and whilst a lot of it is common sense that are a lot of 'light bulb' moments in this excellent book. This book covers the basics and theory of guerilla marketing in great detail. For more information on guerilla marketing online look at the companion book 'Guerilla Marketing Online'.